摸杯底傾吓偈 The Leaders Lounge EP.9: Revolutionizing Beauty Marketing: Balancing Tradition and Innovation with Gloria Ho

IAB HK
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摸杯底傾吓偈 The Leaders Lounge
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Join the conversation with Gloria Ho, President and Managing Director at Shiseido Hong Kong, and Parry Li, VP of Strategic Partnerships at PressLogic. Discover SHISEIDO’s approach to balancing tradition with innovation, from leveraging AI, data, and CRM for personalized marketing to adapting strategies for Hong Kong and Japan’s unique skincare habits. Plus, hear insights on the award-winning "MyFirstLight" campaign, SHISEIDO’s OMO strategy, and how collaborations with MIRROR transformed its customer base and engagement.