Streaming: Are consumers fed up with subscription costs yet?
Streaming services have raised subscriptions costs in recent years with a potential for prices to keep increasing down the line. With inflation making its way through consumer goods and services, how are consumers feeling about these price increases? Will they continue to opt in to select services or should streaming companies like Amazon Prime Video (AMZN) be worried?
D’Amore-McKim School of Business at Northeastern University Associate Dean of Research and Professor of Marketing Koen Pauwels joins Wealth! to give insight into how consumers are reacting to rising subscription costs from streaming providers.
"If you're the kind of consumer who is relatively price insensitive and you don't want to be bothered with ads and you want all of your shows to be on one kind of data provider so you don't have to lose the time to figure out which show is where, then you're going to settle [and] select for this ad-free tier," Pauwels points out, "which also means that Netflix (NFLX) can continue raising prices on that one because their pool of consumers choosing for this non-ad service is going to be more restricted, more selective who don't care about prices that much."
For more expert insight and the latest market action, click here to watch this full episode of Wealth!
This post was written by Nicholas Jacobino
相關影片推薦
- 4:29《焚城》專訪|梁仲恆日曬雨淋變人乾 建議廖子妤、王丹妮搞女團?Yahoo Movies HK4,399 次觀看・7 小時前
- 0:10香港機場接駁巴士意外刮到山東航空客機機翼Yahoo新聞7,706 次觀看・7 小時前
- 5:10柏蔚森慘淡收場僅售1伙 二手大蝕25%蔓延村屋28Hse.com113,993 次觀看・1 天前
- 1:49M+開幕三周年免費入場 吸引1.5萬人次入場now.com 影音新聞39,551 次觀看・1 天前
- 1:29【救市措施有落差】恒指挫301點 內房內需股捱沽now.com 財經3,558 次觀看・8 小時前
- 15:49好運中心、沙田中心|4XX萬元買到2房戶28Hse.com51,689 次觀看・14 小時前
- 0:45屯門男子疑被毆暈倒送院亡 據悉警列謀殺案拘一男子now.com 影音新聞41,182 次觀看・1 天前
- 0:37屯門友愛邨謀殺案四人被捕 警方相信死者因眼神問題與人打鬥now.com 影音新聞39,878 次觀看・1 天前
- 2:35特朗普要求釋放黎智英 林定國指不應干預香港司法now.com 影音新聞34,879 次觀看・3 天前
熱門必看
- 3:09【娛樂訪談】《出租大叔》張達倫:九運淨係中女?大叔都啱!Yahoo OMG Videos67,683 次觀看・2 天前
- 4:04【娛樂訪談】《黑色月光》暗黑林夏薇血拼楊茜堯再遇上「霍景良」…Yahoo OMG Videos105,601 次觀看・4 天前
- 1:20自助餐優惠|實測WM Hotel驚喜蟹主題Buffet!75折起任食焗蟹蓋/蟹粉流沙天使麵/即開生蠔Yahoo Video HK86,687 次觀看・4 天前
- 3:44【娛樂訪談】 《出租大叔》張達倫自爆曾遇女仔主動暗示…Yahoo OMG Videos114,121 次觀看・5 天前
- 4:10胡‧說樓市|三大行推定息按揭,留意三大注意事項Yahoo財經161,521 次觀看・6 天前