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Creatio CEO Katherine Kostereva joins Asking for a Trend to discuss how the startup is looking to lead the enterprise no-code market.

"In the world, the population of software developers is 25 million people, which sounds like a big number, but in reality, it is not. When you think about the demand for automation, there are 500 million apps that need to be automated by those 25 million software developers. So the math doesn't really work there. And the question is how to solve this issue. And the solution is engage knowledge workers, nonprofessional software developers, we call them knowledge workers or citizen developers," Kostereva tells Yahoo Finance.

Creatio allows companies to automate their workflows and build their own apps and software through a drag-and-drop process. "What we're doing right now is actually reimagining the world of no code when AI builds the software for you," she explains, adding, "We raised $200 million at $1.2 billion valuation in June to invest into AI, because that's where we see the future of automation in the workflow space." In addition, she highlights that Creatio has grown 50% year-over-year despite rocky market conditions.

Kostereva notes that AI will change the industry in two ways. First, the technology will allow businesses to create their own apps and workflows. "As we say, English is the future coding language, and we see that AI is going to be a bigger revolution on the market than even internet was many years ago," she explains.

The second way she believes AI will change the market is by "raising the productivity and efficiency of knowledge workers who use this software for case resolution service management, call center management, marketing, sales automation, you name it."

For more expert insight and the latest market action, click here to watch this full episode of Asking for a Trend.

This post was written by Melanie Riehl