Name: Starcom Hong Kong - Media Agency of the Year
Uploaded: 2022-03-23T17:51:01Z
Duration: P66S
Description: Media Agency of the Year 2021Starcom Hong Kong

Yahoo Asia Big Idea Chair Awards 2021

The Yahoo Asia Big Idea Chair Awards praise the impressive campaigns that have great achievements in our dynamic digital world to not only build brands that we love and trust but also be the pioneer of the future in content, advertising and technology. We are one of the signature events in the region to honor exceptional digital campaigns that amalgamate creativity, imagination and cutting-edge technology, and the heroes behind.

The Yahoo Asia Big Idea Chair Awards praise the impressive campaigns that have great achievements in our dynamic digital world to not only build brands that we love and trust but also be the pioneer of the future in content, advertising and technology. We are one of the signature events in the region to honor exceptional digital campaigns that amalgamate creativity, imagination and cutting-edge technology, and the heroes behind.

Yahoo Asia Big Idea Chair Awards 2021 Result Announcement

Campaign: AXA Thought Leadership Content Series Best Video Strategy - Merit Best Branded Content Campaign - Outstanding Best Partnership Strategy – Outstanding Hong Kong Big Idea Chair Champion Outstanding Award Advertiser: AXA China Region Insurance Company Limited AXA General Insurance Hong Kong Limited Media Agency: Starcom Hong Kong Creative Agency: Origin Productions Limited

Campaign: AXA Thought Leadership Content SeriesBest Video Strategy - MeritBest Branded Content Campaign - OutstandingBest Partnership Strategy – Outstanding Hong Kong Big Idea Chair Champion Outstanding AwardAdvertiser: AXA China Region Insurance Company Limited AXA General Insurance Hong Kong LimitedMedia Agency: Starcom Hong KongCreative Agency: Origin Productions Limited

AXA - AXA Thought Leadership Content Series

Media Agency of the Year 2021 Starcom Hong Kong

Media Agency of the Year 2021Starcom Hong Kong

Starcom Hong Kong - Media Agency of the Year

Campaign: SS2021 GIGON Campaign Best Integrated Solution – Merit Best Media Commerce Campaign – Outstanding Best Use of Emerging Format in Programmatic - Merit Asia Best Use of Emerging Format in Programmatic - Merit Hong Kong Big Idea Chair Champion – Merit Advertiser: ITeSHOP

Campaign: SS2021 GIGON CampaignBest Integrated Solution – MeritBest Media Commerce Campaign – OutstandingBest Use of Emerging Format in Programmatic - Merit Asia Best Use of Emerging Format in Programmatic - Merit Hong Kong Big Idea Chair Champion – Merit Advertiser: ITeSHOP

ITeSHOP - SS21 GIGON Campaign

Campaign: American Express Explorer Credit Card Acquisition Campaign Best Acquisition Campaign - Merit Advertiser: American Express International, Inc. Media Agency: UM Hong Kong Creative Agency: Yahoo Hong Kong Campaign: Never Stop Exploring Best Innovative Experience - Merit Best Branded Content Campaign - Outstanding Hong Kong Big Idea Chair Champion – Merit Advertiser: American Express International, Inc. Creative Agency: Yahoo Hong Kong

Campaign: American Express Explorer Credit Card Acquisition CampaignBest Acquisition Campaign - Merit Advertiser: American Express International, Inc.Media Agency: UM Hong KongCreative Agency: Yahoo Hong KongCampaign: Never Stop ExploringBest Innovative Experience - MeritBest Branded Content Campaign - Outstanding Hong Kong Big Idea Chair Champion – Merit Advertiser: American Express International, Inc.Creative Agency: Yahoo Hong Kong

American Express International, Inc. - Explorer Credit Card Acquisition Campaign and Never Stop Exploring

Campaign: 月經解密 Best Integrated Solution - Merit Advertiser: Bayer HealthCare Limited Media & Creative Agency: Yahoo Hong Kong

Campaign: 月經解密Best Integrated Solution - Merit Advertiser: Bayer HealthCare LimitedMedia & Creative Agency: Yahoo Hong Kong

Bayer Healthcare Limited - 月經解密

Campaign: Visa ｘ Yahoo Finance SMB Digital Transformation 2020 Best Native Ad Campaign - Outstanding Advertiser: Visa Media Agency: Starcom Creative Agency: Yahoo Hong Kong

Campaign: Visa ｘ Yahoo Finance SMB Digital Transformation 2020Best Native Ad Campaign - OutstandingAdvertiser: VisaMedia Agency: StarcomCreative Agency: Yahoo Hong Kong

Visa - Visa x Yahoo Finance SMB Digital Transformation 2020

Campaign: FRISO Always-On SEM Campaign Best Search Campaign - Outstanding Advertiser: FrieslandCampina (Hong Kong) Limited Media Agency: Wavemaker Hong Kong

Campaign: FRISO Always-On SEM CampaignBest Search Campaign - OutstandingAdvertiser: FrieslandCampina (Hong Kong) LimitedMedia Agency: Wavemaker Hong Kong

FrieslandCampina (Hong Kong) Limited - FRISO Always-On SEM Campaign

Campaign: Ulferts – Best Search Campaign Best Search Campaign - Merit Advertiser: Ulferts Media & Creative Agency: AsiaPac Net Media

Campaign: Ulferts – Best Search CampaignBest Search Campaign - MeritAdvertiser: UlfertsMedia & Creative Agency: AsiaPac Net Media

Ulferts - Best Search Campaign

Campaign: CCB (Asia) Packaged Banking Services Customer Acquisition Campaign Best Native Ad Campaign - Merit Advertiser: China Construction Bank (Asia) Media Agency: New iMedia Solutions Limited

Campaign: CCB (Asia) Packaged Banking Services Customer Acquisition CampaignBest Native Ad Campaign - Merit Advertiser: China Construction Bank (Asia)Media Agency: New iMedia Solutions Limited

China Construction Bank (Asia) - Packaged Banking Services Customer Acquisition Campaign

Jack

Yahoo自家製

【Yahoo Lunch K】雷深如 J.Arie《Only for me》(原唱：炎明熹Gigi）

【Yahoo Lunch K】雷深如 J.Arie《Only for me》(原唱：炎明熹Gigi）

【Yahoo Lunch K】雷深如 J.Arie《你死我活》

【Yahoo Lunch K】雷深如 J.Arie《你死我活》

【Yahoo Lunch K】雷深如 J.Arie《我錯》

【Yahoo Lunch K】雷深如 J.Arie《我錯》

政府全面撤辣後，多個發展商都積極推售新盤，始終大家都難以估計市場還剩餘多少購買力，也不知道旺市能持續多久，所以發展商取態都是求量不求價，包括港鐵在內。繼黃竹坑站上蓋Blue Coast、康城站上蓋Seasons Place後，港鐵與鷹君合作發展的何文田站上蓋「朗賢峯」都緊隨推售。這個項目共分兩期，提供990個單位，實用面積介乎340至2,572呎之間，預計關鍵期為2025年3月31日，相當於樓花期約一年，今集我們決定帶大家到地盤考察。
「朗賢峯」為何文田站上蓋項目，早於2016年12月推出招標，項目可建樓面742,716呎，預計可建1,000個住宅單位，原本不是由鷹君發展，而是由當時高銀金融主席潘蘇通、高銀金融以及華融金融聯手投得發展權，當時他們分別各佔項目33.4%、50.1%及16.5%，未計及當時一筆過支付的入場費，單計補地價金額62.8億元，也就是各佔地價20.98億元、31.46億元及10.36億元。
高銀金融及華融金融把項目權益全數轉售予潘蘇通，分別作價60億元及7.033億元，令項目總地價上升至88億元，相當於每呎11,849元，但因潘蘇通陷入財困，其後把項目轉售予其他發展商。起初長實聲稱擁項目優先認購權，並差點與潘蘇通對簿公堂，最後項目輾轉落入鷹君手上，並市傳鷹君向港鐵支付逾10億元的入場費成本，所以毗鄰「瑜一」就算較「朗賢峯」遲取得發展權，但「瑜一」仍較「朗賢峯」早一點推售。
至於開則定位，「朗賢峯」跟「瑜一」也有點相似。一房由377至388呎之間，共提供198個單位；兩房佔全盤最多，共有372伙，面積介乎482至685呎，還有提供三房及四房戶型，分別有281伙及60伙，以及提供79個特色單位。當然，樓盤定位理應不難去貨，而發展商賺多賺少，我們也很難得知，因為項目實際成本要多少，外界不能確定。
我們只知道以這個價格開售，卻直接影響毗鄰，華懋有份發展的「瑜一」。因為這個項目在去年推售時，售價卻一直向上推高。由最先推出的1B期，首批均價每呎24,838元，一路上升至1C期的25,953元，並去到最後1A期的26,718元，前後加價近8%。問題是，除了1B期接近沽清外，餘下兩期都有貨尾，撇除四宗取消交易個案，暫時累計售出453個單位，佔全盤844伙的54%。當還有一半貨尾等待推售時，「朗賢峯」取態對「瑜一」的上會氣氛有重大影響。
近期港鐵推售的樓盤，不單扭轉市場常說「首批一定有水位」的說法，開價取態更不理會早前入市的業主有否怨氣，總之一期比一期劈得深。長實「Blue Coast」開出深水炸彈價，首批每呎均價21,968元，較早前推售的「海盈山」劈價20%；會德豐康城站「Seasons Place」首批每呎均價14,188元，也比毗鄰的「凱柏峰」大減價21%出貨。這全跟鐵路公司業績不理想，物業發展利潤大跌逾90%至只有7.32億元有關，今年必須全速跑數。

政府全面撤辣後，多個發展商都積極推售新盤，始終大家都難以估計市場還剩餘多少購買力，也不知道旺市能持續多久，所以發展商取態都是求量不求價，包括港鐵在內。繼黃竹坑站上蓋Blue Coast、康城站上蓋Seasons Place後，港鐵與鷹君合作發展的何文田站上蓋「朗賢峯」都緊隨推售。這個項目共分兩期，提供990個單位，實用面積介乎340至2,572呎之間，預計關鍵期為2025年3月31日，相當於樓花期約一年，今集我們決定帶大家到地盤考察。 「朗賢峯」為何文田站上蓋項目，早於2016年12月推出招標，項目可建樓面742,716呎，預計可建1,000個住宅單位，原本不是由鷹君發展，而是由當時高銀金融主席潘蘇通、高銀金融以及華融金融聯手投得發展權，當時他們分別各佔項目33.4%、50.1%及16.5%，未計及當時一筆過支付的入場費，單計補地價金額62.8億元，也就是各佔地價20.98億元、31.46億元及10.36億元。 高銀金融及華融金融把項目權益全數轉售予潘蘇通，分別作價60億元及7.033億元，令項目總地價上升至88億元，相當於每呎11,849元，但因潘蘇通陷入財困，其後把項目轉售予其他發展商。起初長實聲稱擁項目優先認購權，並差點與潘蘇通對簿公堂，最後項目輾轉落入鷹君手上，並市傳鷹君向港鐵支付逾10億元的入場費成本，所以毗鄰「瑜一」就算較「朗賢峯」遲取得發展權，但「瑜一」仍較「朗賢峯」早一點推售。 至於開則定位，「朗賢峯」跟「瑜一」也有點相似。一房由377至388呎之間，共提供198個單位；兩房佔全盤最多，共有372伙，面積介乎482至685呎，還有提供三房及四房戶型，分別有281伙及60伙，以及提供79個特色單位。當然，樓盤定位理應不難去貨，而發展商賺多賺少，我們也很難得知，因為項目實際成本要多少，外界不能確定。 我們只知道以這個價格開售，卻直接影響毗鄰，華懋有份發展的「瑜一」。因為這個項目在去年推售時，售價卻一直向上推高。由最先推出的1B期，首批均價每呎24,838元，一路上升至1C期的25,953元，並去到最後1A期的26,718元，前後加價近8%。問題是，除了1B期接近沽清外，餘下兩期都有貨尾，撇除四宗取消交易個案，暫時累計售出453個單位，佔全盤844伙的54%。當還有一半貨尾等待推售時，「朗賢峯」取態對「瑜一」的上會氣氛有重大影響。 近期港鐵推售的樓盤，不單扭轉市場常說「首批一定有水位」的說法，開價取態更不理會早前入市的業主有否怨氣，總之一期比一期劈得深。長實「Blue Coast」開出深水炸彈價，首批每呎均價21,968元，較早前推售的「海盈山」劈價20%；會德豐康城站「Seasons Place」首批每呎均價14,188元，也比毗鄰的「凱柏峰」大減價21%出貨。這全跟鐵路公司業績不理想，物業發展利潤大跌逾90%至只有7.32億元有關，今年必須全速跑數。

胡‧說樓市｜朗賢峯實地考察! 何文田站瑜一開價有難度!

憑《金手指》第三次奪得香港電影金像獎最佳服裝造型設計的文念中首次登陸Yahoo娛樂訪談，小編單刀直入問金像獎傳言「攞完獎衰三年」是否屬實？Man San分享疫情後滿以為電影圈再次蓬勃，誰知拍完《金手指》、《臨時劫案》後，竟然一年半冇工開，不過Man San直言眼見今年有許多好電影陸續上映，所以對香港電影前景並非很擔心。

憑《金手指》第三次奪得香港電影金像獎最佳服裝造型設計的文念中首次登陸Yahoo娛樂訪談，小編單刀直入問金像獎傳言「攞完獎衰三年」是否屬實？Man San分享疫情後滿以為電影圈再次蓬勃，誰知拍完《金手指》、《臨時劫案》後，竟然一年半冇工開，不過Man San直言眼見今年有許多好電影陸續上映，所以對香港電影前景並非很擔心。

【娛樂訪談】 攞完獎衰三年？五屆金像獎得主 文念中 ：一年半冇開工

https://video.media.yql.yahoo.com/v1/video/sapi/hlsstreams/c87f64d1-a6a5-3f58-b3e8-e4197463fa1e?site=tv&region=HK&lang=zh-Hant-HK&devtype=desktop&src=sapi

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Starcom Hong Kong - Media Agency of the Year

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