摸杯底傾吓偈 The Leaders Lounge EP.6: Marketing Master: Decoding GenZ Contents & the GBA Opportunity with Simone Tam

IAB HK
21,289 次觀看・3 個月前
the-leaders-lounge
摸杯底傾吓偈 The Leaders Lounge
2人追蹤中

Join Simone Tam, CEO at dentsu, Greater Bay Area and Hong Kong, and Parry Li, VP of Strategic Partnerships at PressLogic, for an engaging discussion on attracting Gen Z customers in the evolving advertising landscape. Simone shares insights into the distinct needs of Mainland Chinese and Hong Kong clients, emphasizing cultural differences and innovative, tech-driven strategies. This conversation is essential for marketers looking to authentically connect with Gen Z audiences in the dynamic Greater Bay Area.