Taylor Swift gives 'Sunday Night Football' ratings a boost

349,704 次觀看・7 個月前

Taylor Swift made an appearance at the Jets-Chiefs game on Sunday and everybody took notice. Official numbers from Nielsen show that peak viewership reached over 27 million people, with a 53% rise in viewership among teen girls compared to the season-to-date average. Josh Schafer, Alexandra Canal, and Madison Mills break down the pop star's appearance, the affect it had on viewership, and the NFL's embrace of this surge in attention.

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