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A kid’s hilarious “influencer apology” costume stole the show at VidCon 2019, with a video of it racking up millions of views on Twitter.

Footage by Taylor Lorenz shows the costume, made and worn by Twitter user @PugLoca, in all its glory at Anaheim Convention Center.

The cardboard cutout features a generic vlogging background, and the title “My Apology”.

The look was completed by the stellar performances by PugLoca. Here, he tearfully apologizes for making a TikTok at his grandma’s funeral, and for filming a dead body. “Please forgive,” he sobs, not forgetting to add, “Please subscribe and like for a chance to win my gift card giveaway.” Just like a pro. Credit: Taylor Lorenz via Storyful